Tone Berglihn is a graphic and visual designer. Creating brand identities with purpose and clarity.
Tone Berglihn is a graphic and visual designer focused on creating brand identities with purpose and clarity.
Wild
,
Visual identity
,
2025
Brand strategy and visual identity for Wild Tonic Water. The project spans from initial concept and design to web development, creating a cohesive brand experience across both physical and digital touchpoints. With its bold and vibrant personality, paired with a focus on honest, clean ingredients, the aim was to develop a visual language that felt both expressive and refined. The result is a brand that balances energy and clarity, translating Wild’s character into a distinctive and cohesive identity.
WILD_01.JPG
NMD_02.MP4
WILD_03.MP4
WILD_04.JPG
WILD_05.JPG
WILD_06.MP4
WILD_07.JPG
WILD_08.JPG
Wild
,
Visual identity
,
2025
Brand strategy and visual identity for Wild Tonic Water. The project spans from initial concept and design to web development, creating a cohesive brand experience across both physical and digital touchpoints. With its bold and vibrant personality, paired with a focus on honest, clean ingredients, the aim was to develop a visual language that felt both expressive and refined. The result is a brand that balances energy and clarity, translating Wild’s character into a distinctive and cohesive identity.
WILD_01.JPG
NMD_02.MP4
WILD_03.MP4
WILD_04.JPG
WILD_05.JPG
WILD_06.MP4
WILD_07.JPG
WILD_08.JPG
Hillari
,
Visual design
,
2024/2025
Brand assets and visual explorations for Oslo-based pop artist Hillari. As part of her evolving identity, I developed a series of visual elements to accompany her growing presence in the music scene. Known for her authentic sound and soulful melodies, the aim was to create a visual language that felt both intimate and expressive. The project spans across visual identity, merch and stage design, shaping a cohesive visual world around her music. Concert backdrop design for 2025, “New Beginnings”.
Hillari_01.jpg
Hillari_02.jpg
Hillari_03.jpg
Hillari_04.jpg
Hillari_05.MP4
Hillari_06.jpg
Hillari_07.jpg
Hillari_08.MP4
Hillari
,
Visual design
,
2024/2025
Brand assets and visual explorations for Oslo-based pop artist Hillari. As part of her evolving identity, I developed a series of visual elements to accompany her growing presence in the music scene. Known for her authentic sound and soulful melodies, the aim was to create a visual language that felt both intimate and expressive. The project spans across visual identity, merch and stage design, shaping a cohesive visual world around her music. Concert backdrop design for 2025, “New Beginnings”.
Hillari_01.jpg
Hillari_02.jpg
Hillari_03.jpg
Hillari_04.jpg
Hillari_05.MP4
Hillari_06.jpg
Hillari_07.jpg
Hillari_08.MP4
ULD
,
Visual identity
,
2025
For ULD—an Oslo-based trio blending indie, jazz, folk, and Nordic traditions the visual identity was crafted to reflect the depth and atmosphere of their music. Inspired by the distinct voices of Une (vocals), Lucia (piano), and Dagny (accordion), the design draws from Norwegian nature and poetry, both of which are central to their lyrical and musical landscape. The collaboration also includes stage backdrop design, merchandise, and other visual elements that support ULD’s vision of honest, genre-defying music. ULD has received significant recognition, including the Edvard Prize 2025, awarded for their “exceptionally strong achievements in songwriting and composition” over the past year. They were also honored with the Prøysen Prize for “Fra en annen virkelighet” a musical interpretation of a poem by Gunvor Hofmo that has garnered notable attention.
ULD_01.JPG
ULD_02.JPG
ULD_03.JPG
ULD_04.JPG
ULD_05.JPG
ULD_06.mp4
ULD_07.JPG
ULD_08.JPG
ULD
,
Visual identity
,
2025
For ULD—an Oslo-based trio blending indie, jazz, folk, and Nordic traditions the visual identity was crafted to reflect the depth and atmosphere of their music. Inspired by the distinct voices of Une (vocals), Lucia (piano), and Dagny (accordion), the design draws from Norwegian nature and poetry, both of which are central to their lyrical and musical landscape. The collaboration also includes stage backdrop design, merchandise, and other visual elements that support ULD’s vision of honest, genre-defying music. ULD has received significant recognition, including the Edvard Prize 2025, awarded for their “exceptionally strong achievements in songwriting and composition” over the past year. They were also honored with the Prøysen Prize for “Fra en annen virkelighet” a musical interpretation of a poem by Gunvor Hofmo that has garnered notable attention.
ULD_01.JPG
ULD_02.JPG
ULD_03.JPG
ULD_04.JPG
ULD_05.JPG
ULD_06.mp4
ULD_07.JPG
ULD_08.JPG
Esme
,
Visual identity
,
2025
For Esmè we developed the visual identity — a calm, tactile and timeless expression inspired by craftsmanship and the intimacy of the bedroom. Esmé creates bespoke, handcrafted headboards made in Norway. designed to be loved and last a lifetime.
esme_01.JPG
esme_02.jpg
esme_03.jpg
esme_04.JPG
esme_05.JPG
esme_06.jpg
esme_07.JPG
esme_08.JPG
Esme
,
Visual identity
,
2025
For Esmè we developed the visual identity — a calm, tactile and timeless expression inspired by craftsmanship and the intimacy of the bedroom. Esmé creates bespoke, handcrafted headboards made in Norway. designed to be loved and last a lifetime.
esme_01.JPG
esme_02.jpg
esme_03.jpg
esme_04.JPG
esme_05.JPG
esme_06.jpg
esme_07.JPG
esme_08.JPG
Nora Kielland
,
Visual identity
,
2024
Together with artist Nora Kielland, the focus was on creating a visual identity that allows her artwork to take center stage. Through thoughtful concept development, design strategy, and web design, the result is a minimalist and adaptable identity that reflects the balance between the organic and the industrial in her artistic expression. The logo combines fluid, dynamic forms with clean typography, echoing the tension between strength and vulnerability in her work. The website was designed to feel both professional and personal – a space where her art can speak for itself while inviting deeper exploration.
Nora_1.JPG
Nora_02.MP4
Nora_3.jpg
Nora_4.jpg
Nora_5.jpg
Nora_6.JPG
Nora_7.jpg
Nora_8.jpg
Nora Kielland
,
Visual identity
,
2024
Together with artist Nora Kielland, the focus was on creating a visual identity that allows her artwork to take center stage. Through thoughtful concept development, design strategy, and web design, the result is a minimalist and adaptable identity that reflects the balance between the organic and the industrial in her artistic expression. The logo combines fluid, dynamic forms with clean typography, echoing the tension between strength and vulnerability in her work. The website was designed to feel both professional and personal – a space where her art can speak for itself while inviting deeper exploration.
Nora_1.JPG
Nora_02.MP4
Nora_3.jpg
Nora_4.jpg
Nora_5.jpg
Nora_6.JPG
Nora_7.jpg
Nora_8.jpg